12 颗豆豆
1. 单选题
30 秒
Lever1 covers which aspect of the NRM process?
Promotion
Brand portfolio pricing
Mix
Pack architecture
2. 单选题
30 秒
Who decides what the demand spaces of a category?
GlobalCategory Team
CategoryManagement
Finance
LocalCategory Team
3. 单选题
30 秒
Whatdoes a CPI of 120 mean?
20%expensive than the cat
20%expensive than competitor
120%expensive than the cat
120%expensive than competitor
4. 单选题
30 秒
In NRM, what does price elasticity measure?
Pricesensitivity
Relativemarket share
Brandequity
5. 单选题
30 秒
Whatdoes Lever 2 primarily deal with?
Channelpack price architecture
Brandportfolio pricing
Activemix management
Promotionmanagement
6. 单选题
30 秒
Whataspect of NRM does Lever 3 deal with?
Contractualspend alignment
Proactivemix management
Consumerprice promotions
Packprice architecture
7. 单选题
30 秒
what can a Profit Growth Headroom Map help us do?
Calculategross margins
Prioritizecells
Identifypoor markets
Determineprofit headroom
8. 单选题
30 秒
Lever4 covers which aspect of the NRM process?
Promotion
Brand Portfolio Pricing
Mix
Packarchitecture
9. 单选题
30 秒
red analysis of promotion event specificallys how？
NegativeiTObut positive ROI
NegativeiTOand negative ROI
NeutraliTOand neutral ROI
10. 单选题
30 秒
Whataspect of the NRM process does Lever 5 cover?
Tradespend translation
Mixmanagement
Promotion
Brandpricing
11. 单选题
30 秒
Whatis Net Revenue Realisation(NRR)?
Grossmargin per unit of volume
Incrementalgross margin
Turnoverper unit of volume
Incrementalturnover
12. 单选题
30 秒
Howis NRR variance measured in Waterfall report?
TTSvs CPP previous year YTD
NRRvs CPP previous year YTD
NRRvs NRR previous year YTD