What are the Key Levers of Revenue Growth Management?
A.Price Pack Architecture
B. Mix Management
C. Trade Spend Optimization
D. All of the above
What is NRR (Net Revenue Realization)?
A. Market Share Change%
B. +/- Net Revenue Growth% vs. LY
C. Net Revenue Growth% - Volume Growth%
D. +/- Volume Growth% vs. LY
What are the key deliverables of Price Architecture?
A. brand price architecture
B. innovation actions
C. pack price architecture
D. willingness to pay study
When do you need to consider Mix management?
A.plan GTM investments
B.plan A&M and Marketing initiatives
C.Merchandising and space
D.trade investment