What does MRI stand for?
Measurement/ Rate/ Inflation
Media/ Research/ Image
Magnetic/ Resonance/ Imaging
What is the Golden Rule of the Activation Framework?
You don't talk about Activation Framework
1=1
1=3
Full funnel audience management
Who is the first fashion Maison in the world to organize a fashion show on the Great Wall of China?
Gucci
Bottega Veneta
Saint Laurent
Fendi
How many eaux-de-vie (water of life) blend into Hennessy X.O?
7
10
50
100
What is the name of L'Atelier performance specialized team?
GAINS
Nexus
Huddle
Shang Hai Jin
What are the target audience segmentations available in DOUYIN?
Oversea student
Oversea travellers
Fashion subculture lovers
Luxury consumers
Which team can help you with the concerns on ADQ 3.0?
LVMH Media
L'Atelier/ Nexus
Tencent team
One word to illustrate our MAD Day
How likely are you to recommend MAD Day?
10 (Highly recommended)
8
5
1 (Roxy will come to you after this session🤯)
Any feedback you'd like to share with the MAD Team?