According to Kotler’s Three Levels of Product, what does the Core Product represent?
The main benefit or value the customer is buying
The extra services and benefits beyond the actual product
The brand and quality of the product
The physical design and features of the product
Which of the following is an example of the Actual Product level for an iPhone?
Touchscreen, camera, and Apple brand
Free delivery and software updates
Communication and convenience
Warranty and tech support
What is included in the Augmented Product level according to Kotler’s model?
The brand and quality of the product
Extra services and benefits beyond the actual product
The physical product and its features
The main benefit the customer wants
Which level of Kotler’s Three Levels of Product focuses on creating added value and building customer loyalty?
Augmented Product
None of the above
Actual Product
Core Product
In the context of Kotler’s Three Levels of Product, what does the Actual Product include?
The main benefit the customer is buying
The tangible product and its brand features
Extra services and benefits beyond the actual product
The customer’s perception of the product
According to Kotler’s Three Levels of Product, which of the following statements are correct?
The Core Product refers to the physical features of the product.
The Actual Product includes the brand and design of the product.
The Augmented Product provides additional services like warranty and customer support.
The Core Product is the main benefit or value the customer is buying.
The core product of a mobile phone includes the physical features like the screen and camera.
Augmented product includes extra services like warranty and customer support.