Market research
Market research
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userkwfb04
2019-05-07
7 颗豆豆
1. 单选题
30 秒
Which is not a source of secondary data
magazines
company records
focus group
government statistics
2. 单选题
30 秒
Market research data might not be accurate because
questionnaires are used
interviewees answer truthfully
researchers lack of training
too many interviewees
3. 单选题
30 秒
Which is true about market-orientated
Higher risk of failing
Based on market research
Product are developed first
Does not meet consumer demand
4. 单选题
30 秒
Which is not secondary source?
Government statistics
Newspaper
Internet
Observation
5. 单选题
30 秒
Which method could collect qualitativeinformation
interviews
questionnaires
Observation
6. 单选题
30 秒
Which is true about secondary research?
More expensive 
More time-consuming
datais less up-to-date 
collect for specific purpose
7. 单选题
30 秒
Which is not usually provided by market research
consumertastes and preferences
others unique selling points
size of market
worker's education background