Which platform is best known for its auction-style selling format?
Amazon
AliExpress
eBay
Lazada
The term "Blue Ocean" market refers to:
A highly competitive market
A market with many similar products
A new, untapped market with no competition
A market with low profit margins
Which platform is a leader in B2B wholesale trade, connecting manufacturers with global buyers?
AliExpress
DHgate
TikTok Shop
SHEIN
In a SWOT analysis, "Strengths" are:
External helpful factors
Internal harmful factors
Internal helpful factors
External harmful factors
A product title like "Fast-Charge USB Cable for Android Phones" is an example of a:
Core word
Attribute word
Long-tail keyword
Promotional phrase
Which platform is characterized by ultra-low prices and a gamified shopping experience?
Amazon
Temu
Lazada
eBay
What does "MOQ" stand for in cross-border e-commerce?
Maximum Order Quantity
Minimum Order Quality
Minimum Order Quantity
Maximum Output Quantity
The "FBA" service, which handles storage, packing, and shipping, is offered by:
eBay
AliExpress
Amazon
DHgate
Which of the following is a characteristic of a "Red Ocean" market?
No competition
High profit margins
Fierce competition
New demand creation
When writing an Amazon product title, which of the following is allowed?
Using the word "Best Seller"
Including special characters like "!"
Placing the brand name at the beginning
Adding promotional phrases like "Free Shipping"
The primary payment method commonly used by eBay sellers is:
Bank Transfer
PayPal
Visa
Western Union
Which platform is a vertically integrated fast-fashion retailer?
Temu
SHEIN
Shopee
Lazada
In the context of product listing, "Attribute Words" describe:
A. The target audience
B. The product's material, color, or style
C. The core product category
D. The seller's contact information
A tool used to understand a business situation by analyzing Strengths, Weaknesses, Opportunities, and Threats is called:
A. Business Canvas
B. PEST Analysis
C. SWOT Analysis
D. Blue Ocean Strategy
Which platform is most dominant in Southeast Asia and uses a mobile-first, social, and entertaining interface?
A. Amazon
B. Lazada
C. Shopee
D. AliExpress
The "Business Canvas" includes all of the following modules EXCEPT:
A. Customer Segments
B. Value Propositions
C. Search Ranking
D. Cost Structure
Which of the following is an example of a "Blue Ocean" product?
A. Generic phone cases
B. USB cables
C. Eco-friendly products
D. Basic T-shirts
On DHgate, which function displays customer requests and connects them with sellers?
A. Big Data Center
B. Foreign Buy Block
C. Industries Overview
D. Search-Words Tracing
A good product description should include all of the following EXCEPT:
A. Product features and advantages
B. Company's annual revenue
C. Packaging information
D. Usage instructions
The "Valet Service," where eBay employees list and sell items on behalf of sellers, is designed to:
A. Increase seller competition
B. Improve seller efficiency
C. Lower product prices
D. Enhance buyer authentication
When selecting products for cross-border e-commerce, it is important to:
A. Blindly list products that are popular in China
B. Ignore market analysis to save time
C. Consider foreign buyers' preferences and conduct market analysis
D. Focus only on low-price products
In the context of product listing, the term "Core Word" refers to:
A. Words describing the target audience
B. Words that describe the product's basic category
C. Words that are long and specific
D. Words used for promotional purposes
Which of the following is a "Threat" in a SWOT analysis for a new smartphone?
A. Long battery life
B. Unique, unbreakable screen
C. Rising cost of materials
D. Excellent camera quality
A "niche" product is one that:
A. Appeals to a broad, general audience
B. Is identical to competitors' products
C. Serves a specialized segment of the market
D. Is always the cheapest option available
The term "Best Sellers Rank" is an index used to indicate:
A. The price of a product
B. The popularity and sales performance of a product
C. The weight and size of a product
D. The number of product reviews
A product title that reads "Generic Phone Case for Samsung S3 (Black, pack of 2)" is:
A. A bad example because it uses "Generic"
B. A good example because it is descriptive and includes pack quantity
C. A bad example because it doesn't include a promotional phrase
D. A good example because it uses the word "New"
The "Red Ocean" strategy typically involves:
A. Creating new market space
B. Avoiding competition
C. Fighting rivals for the same customers
D. Offering totally unique products
The purpose of using "long-tail keywords" in a product title is to:
A. Make the title shorter
B. Attract a broader audience
C. Target specific and high-intent searches
D. Include as many words as possible
Products with "high added-value" are those that:
A. Have a low manufacturing cost
B. Are generic and common
C. Offer unique features or benefits that justify a higher price
D. Are always large and heavy
Which of the following is an example of a valid long-tail keyword?
A. "Nice Dress"
B. "Cheap Phone"
C. "Men's Business Casual Suit Black Slim-Fit"
D. "Good Quality"
A product title that reads "New Fashion Women's Floral Print Summer Dress, Free Shipping, Best Seller" is:
A. A good example because it uses popular keywords like "New" and "Best Seller" to attract buyers.
B. A good example because it clearly describes the product's style and season.
C. A bad example because it includes promotional phrases like "Free Shipping" and "Best Seller" which are not allowed.
D. A bad example because it doesn't specify the brand name.
A product title that reads "Generic Replacement Battery for Lenovo ThinkPad T480 Laptop" is:
A. A bad example because it uses the word "Generic."
B. A good example because it is specific, uses the correct generic brand designation, and avoids promotional language.
C. A bad example because it doesn't include the color of the battery.
D. A good example because it uses the word "Replacement," which is a powerful marketing term.