Market orientation concentrates on researching the __________ of __________ before producing products.
Empowerment means the _________ given to allow an individual to make decisions.
Outsourcing is when one business uses another ________ to take ___________ for a planned or existing activity for the business.
Piecework is a type of _______ where workers are paid a fixed amount for each item produced or action performed.
Emotional Branding is the process of forming a _________ between a __________ and a product or brand by provoking their emotions.
Revenue means the amount of _________ for a business generated from its sales.
Tall organisational structure is an organisational structure which has a ________ chain of command, but a _______ span of control.
Promotion refers to any type of marketing _________ used to inform or ________ consumers to buy a particular brand.
Product life cycle describes the stages that a product goes through from _________ to _________.
找到一下材料的知识点：Vietnam is one of the world’s fastest-growing economies and its airline market is expanding due to rising consumer incomes in Vietnam.
a factors affecting supply
a factor affecting PED
a factor affecting demand
a factor affecting competition
找到一下材料的正确知识点
The airline market is competitive
The market share of each airline.
Vietjet Air is the market leader.
VASCO is a new entrant in the market.
找到以下材料知识点：The success of Vietjet Air has made her the first self-made female billionaire and she is known as a workaholic.
Barrier to be an entrepreneurial
Entrepreneurial risk
Entrepreneurial characteristics
Business objective
找到以下材料涉及的知识点： Vietjet Air offers its employees extensive training, free flights and competitive salaries to help attract employees from around the world.
On-the-job/Off-the-job training
Financial incentives
Internal recruitment
Organisational structure
找到一下材料涉及的知识点: GoPro cameras attach to helmets and sports equipment. This gave GoProa unique selling point when it was first launched.
Promotion
Product differentiation
Design mix
Pricing strategy
找到材料涉及的知识点: Branson encourages his employees to apply their innovative ideas to the Virgin Group and to give feedback and suggestions and believes in teamwork.
Autocratic leadership
Consultation
Non-financial motivation method
Democratic leadership
找到材料对应的知识点： The aim of Tony’s Chocolonely is to raise awareness about the inequalities and unfair treatment of workers in the production of chocolate.
Financial incentives
Ethical sourcing
social objectives
Employee satisfaction
找到材料的知识点： Dyson has demonstration stores in 100 major cities. Its products are available to buy in large retail stores and from online stores.
Pricing strategy
Online-retailing
Distribution Channel
Extension strategy
找到材料中的知识点: PNP currently uses delivery people, referred to as Dabbawallas, to make parcel deliveries in Mumbai. They are not employees of PNP.
Non-financial motivation method
This may attract employees who have life-work balance
Temporary/part-time employment
This may increase the flexibility of the business.
找到材料知识点：M&S introduced its ‘Voice of the customer’ programme to measure customer satisfaction, which conducted in-depth interviews with over 400 customers.
Secondary market research
Face-to-face interview
This may help the M&S gather feedback about its products.
The data may be biased if the interviewer has poor skills of asking questions.
找到材料中的知识点： For SpaceX , Elon Musk personally interviewed and approved the first 200 employees.
Paternalistic leadership
Autocratic leadership
This may improve the decision making process
Employees may be demotivated, because they do not have any authority to make decisions.
Matching the following applications and the analysis
Tony’s Chocolonely pays a fair price to the cocoa farmers.
This may provide good publicity and enhance the reputation of the business.
Tony’s Chocolonely may attract new investors who are ethically minded.
This will help to continue the growth ofits business and compete with businesses.
Not having physical stores reduces operational costs for Mumzworld.
This may help to sell baby products at a competitive price and improve profitability.
Offering part-time hours may attract employees who have families and other commitments.
This could result in higher employee morale and could increase productivity.
Allowing employees to choose their own hours of work may not align with the needs of the business.
This may reduce the overall productivity of the business.
Matching the following applications with the analysis
Websites of rival businesses such as Starbucks can be used to analyse the competitors in the coffee shop market.
The business can compare the prices and service in the market to ensure they offer a better service to attract customers
The advantage of job rotation is that moving between jobs should alleviate boredom when working in The Coffee House.
This may provide more job satisfaction for the employees.
Some employees may not be comfortable with learning a range of jobs.
So job rotation may lead to demotivation and feeling pressured at work.
Offering a service with added benefits, such as dedicated work areas, may differentiate it from competitors.
Therefore, adding value may attract more customers and increase the sales of the business.
Market Mapping identifies where the market is saturated due to a high level of competition.
This may have avoided these products to focus on those that were more viable/profitable.