What key elements do you think are most important when choosing a brand name for teenage consumers?
Match the brand name strategies with their descriptions.
Family Name
Using the founder's surname as the brand name, e.g., Ford.
Image
Choosing a name that evokes a specific image or emotion, e.g., Jaguar.
Wordplay
Using puns or word combinations to create a memorable name, e.g., WhatsApp.
Foreign Words
Incorporating words from other languages to sound unique, e.g., Pret A Manger.