According to the passage, why is the Internet an efficient sales channel for airlines?
It allows airlines to avoid offering special meals.
Customers complete many booking steps themselves.
Airlines can raise prices more easily online.
It reduces the number of available flight options.
What is one advantage of distributing “specials” online?
It helps airlines start a price war with competitors.
It ensures that all customers receive the same offer.
It fills seats that might otherwise remain empty.
It prevents travelers from choosing low-priced flights.
What is the purpose of listing travel activities such as water sports or art museums on a website?
To let customers select activities easily and attract them to visit
To discourage customers from visiting the destination
To reduce the amount of information on the site
To raise the prices of the listed activities
What challenge do DMOs face when managing their presence on search engines?
Fewer websites are offering information about destinations.
Search engines no longer accept payments for placement.
It is increasingly difficult to ensure their site appears near the top.
Customers prefer printed brochures over online information.
How does the Internet support international travelers such as someone from England visiting Spain?
It automatically translates spoken conversations at destinations.
It requires travelers to learn the local language first.
It limits information to only English-speaking destinations.
It gives access to information in multiple languages.