If a company puts a dancing banana in its advertisement, what will most consumers probably do?
Question their life choices
Immediately crave bananas for a week
Remember the brand
Forget what the product actually was
If you were a manufacturer and your product broke on Day 1, what would you do?
Laugh nervously and sell more anyway
Fix it immediately
Hide in your office until everyone forgets
Blame the consumer for using it wrong
If a company used your nickname for their new energy drink without asking, what would you do?
Feel famous and demand free samples
Ask for permission fees
Legally change your name
Become their biggest fan
If an advertisement lies to consumers, what will probably happen?
The slogan becomes a famous joke
People stop buying the product
The brand wins a trust award
Everyone applauds the creativity
If I were the boss of a fast-food chain, I would…
Improve the product quality
Make the employee uniforms more embarrassing
Eat all the fries before customers arrive
Give myself a cool nickname like "The Burger Boss"
If a brand wants teenagers as its target market, what ought it to do?
Advertise only in newspapers
Use very long and boring sentences
Create fun and clear slogans
Avoid the internet completely
If you break an important company rule, what had you better do?
Immediately update your CV
Apologise and ask them to forgive you
Pretend it never happened
Blame it on the office plant
If a product has no logo, what might consumers think?
"Someone forgot to finish the packaging"
"It's probably not from a trustworthy manufacturer"
"This must be a secret product for spies!"
"A famous brand is hiding its identity!"
If an advertisement targets the wrong market, what will happen?
The company makes even more money
The message fails completely
Everyone suddenly changes their interests
The slogan wins an international prize
If you want to sell food products, what mustn't you do?
Lie in the advertisement
Show the ingredients clearly
Let consumers see the product
Follow health and safety rules
If you work for a manufacturer, what do you have to do every day?
Follow safety and quality rules
Forgive every angry consumer personally
Invent seventeen new slogans
Dance around the logo for good luck
If I were a consumer and the product was absolutely terrible, I would…
Forgive them and forget everything
Warn my friends about the brand
Write a love letter to the manufacturer
Buy ten more to check if they're all bad
If a company wants customers to remember them, they ought to…
Hide their brand name carefully
Stop advertising completely
Create a strong and catchy slogan
Change their logo every single day
If you already have permission to miss class, you don't have to…
Do your homework ever again
Ask the teacher again
Remember any brand names
Follow any rules anymore
If you don't ask permission to use a famous brand name, what might happen?
Absolutely nothing, ever
You receive a free product sample
The company sends you flowers
You get into serious legal trouble
If a chain store opened right next to your house, what would you probably do?
Write an angry advertisement about it
Move to another country immediately
Apply to become the manager on Day 1
Shop there sometimes for convenience
If a manufacturer makes a dangerous product, what must they do?
Simply change the slogan
Blame the target market for complaining
Remove it and fix the problem
Sell it anyway and hope for the best
If you were famous, what would you do if a brand used your face without permission?
Buy fifty of the products
Ignore it and hope it goes away
Ask them to stop or pay you
Feel proud and frame the advertisement
If an advertisement is extremely boring, what will students most likely do?
Watch it seventeen times to understand it
Memorise the slogan for fun
Share it online because it's so bad
Skip it immediately
If you had your own brand, what would your slogan be?
"Quality you can count on"
"We're not the worst option!"
"Trust us... probably!"
"Buy this or else!"
If companies want happy consumers, they had better…
Be honest and clear about everything
Focus only on making pretty logos
Advertise less and hide more
Sell bad products very cheaply
If the target market doesn't understand your slogan, what will happen?
Consumers forgive you immediately
They will buy the product anyway
The advertisement will fail
The brand becomes more mysterious and cool