Which is NOT a disadvantage of niche markets?
Small number of customers
High prices may limit sales
Maybe vulnerable to market changes or economic changes
Higher levels of competition
Niche market is a small market _________ that involves selling to a small ___________ group.
Which of the following are methods of adding value?
Bundling
Customer service
Speed of response to customers
Packaging
Frequent buyer offers
Customisation
Market share is the ___________ of sales in a market controlled by a ____________ (小写).
Which of the following are ways to build a brand?
Exploiting a unique selling point
By doing secondary market research
Advertising
Using social media
Adding value
Sponsorship
Secondary market research means using _________ that already _____________.
Which of the following are the benefits of Pricing Skimming?
Maximise revenue
Only used if demand is inelastic
High price may signal premium quality to customers
May attract competitors into market
The design mix include ________, _________ and ___________ (注意首字母小写）
Which of the following are the benefits of Niche Market?
Huge number of consumers
less competition
more production
lower profit margin
risky as they are vulnerable to market change
build a USP which helps differentiate their products
Which of the following are the disadvantages of on-the-job training?
Output may be lost if workers make mistakes
Relevant
Can be easy to organise
Could be a danger to others
Output is not affected if mistake are made
No output because employees do not contribute to work
Which of the following are the factors affacting demand?
Price of substitutes
Government subsidy
Changes in consumer income
Fashion, taste and preference
External shocks
Cost of production
Risk for entrepreneur is
Business failure
Losing market share
Pay off the debt
Employee dissatisfaction
The advantages of Peternalistic leadership are
The leader cannot always make right decisions
Build customer loyalty
Motivate staff because decisions are made with the employees' best interests
Improve morale of employees
Drawing on a wider pool of experience and opinion
Helps to build team relationships
Which of the following are the benefits of Matrix structure?
Managers have more control over subordinates
Need expensive support
Improve felxibility
Improve motivation
Lower management cost
Based on the expertise and skills may increase the productivity of the team
Which of the following are the drawbacks of consultation?
Employees are more likely to feel that their views are valued.
Some may see consultation as a 'shallow' process where the views of workers are heard but then ignored.
Feel trusted and feel the business recognise their talents
It may make managers redundant
Flexible working
It takes too long and slows down the process of change.
What are the benefits of job rotation?
Reduce boredom and enable a variety of skills and experience to be gained
Gains in productivity may be offset by a fall in output as workers learn new jobs and take time to 'settle in'
Be more productive
Increase satisfaction
An employer might benefit from a more widely trained workforce.
Workers motivation is not guaranteed if the employee is simply switched from one boring job to another.