From your experience, which three social media platforms are the most effective for the University of Bath to engage prospective students in China?
WeChat Official Account
Douyin (TikTok China)
University’s Chinese website
Xiaohongshu (RED)
In your view, which two student segments should be the University of Bath’s primary recruitment targets at the postgraduate level in China?
Students from general public universities (普通二本)
Students studying on articulation or TNE programmes with overseas or local universities
Students from former independent colleges or affiliated universities
Students from 3+2 or 5-year full-time undergraduate programmes (专升本)
Students from Project 211/985 and Double First-Class universities
From your perspective, which group best represents the University of Bath’s main competitors in China?
QS 151–200 universities
QS Top 100 universities
QS 101–150 universities
Looking ahead over the next two years, which three subject areas do you expect will attract the greatest interest from Chinese students?
Applied Science (AI, Computer Science, Data Science, etc.)
Business and Management
Humanities and Social Sciences
General STEM (Mathematics, Biological Sciences, Physics, etc.)
Engineering
Economics and Finance
Which three approaches do you believe are most effective for the University of Bath to engage with prospective students in China?
Sharing alumni stories and facilitating alumni engagement
Social media promotion (e.g. livestreams, interactive content)
Agent counsellor training and development
1-to-1 student meetings or coffee chats
On-the-spot offers during recruitment events
Scholarship schemes or other student incentives
Apart from global ranking, which three factors do you think most influence Chinese students when choosing a university?
Employability and industry connections
Opportunities to find employment in China after graduation
Overall cost and return on investment
Student experience and campus life
Career support and internship opportunities during study
Availability of placement year options