Dubai, in the UAE, showcases how political stability and tourism policies drive hotel industry growth. The government's stable rule and significant investments in landmarks and top-tier airports make it a global destination. 

Political    

In 2023, MGM's Aria Resort & Casino faced a racial discrimination lawsuit for allegedly detaining an African-American attorney, highlighting the need for hotels to train staff on anti-discrimination policies.  

Legal 

UK's decision to leave the EU, led to a weakened British pound, making the UK an attractive destination for foreign tourists. However, Brexit raised operational costs and labor uncertainty since many hotel staff come from EU countries. 

Economic  

During the COVID-19 pandemic, Hilton Hotels introduced "Digital Key" technology, allowing guests to check-in, choose their room, and unlock their hotel room door, all from their mobile devices. 

Technological

The Lapa Rios Lodge in Costa Rica exemplifies a growing social trend towards sustainable tourism. The hotel's operations are intertwined with conservation efforts and community engagement, appealing to eco-aware travelers.

Social