Which of the following is a “Strength”?
New competing products appear in the market (新的竞争产品出现在市场上)
The company has very experienced and skilled R&D staff (公司拥有经验丰富、技术娴熟的研发人员)
Industry rules suddenly change and limit growth (行业规则突然变化,限制了增长)
The company’s products are much more expensive than others (公司的产品比其他品牌贵得多)
Which is a “Weakness”?
The company receives special government funding (公司获得了政府的专项资助)
Market demand is growing very fast (市场需求增长非常快)
The company’s warehouse is small and storage is limited (公司的仓库较小,储存空间有限)
There are new chances for partnerships and investments (出现了新的合作与投资机会)
Which is an “Opportunity”?
Competitors offer the same product for a lower price (竞争对手以更低的价格提供相同的产品)
Company staff are not very motivated (公司员工积极性不高)
The government supports this industry and gives money (政府支持这个行业并提供资金)
The company’s production process is complex and costly (公司的生产流程复杂且成本高)
Which is a “Threat”?
The company has modern, automated machines (公司拥有现代化的自动化设备)
Raw material prices go up and down a lot (原材料价格波动很大)
The market is growing fast like a balloon (市场像气球一样快速膨胀)
The company’s new marketing plan works very well (公司的新营销方案效果非常好)