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For companies today, becoming international is a luxury only some can afford.
Political and legal forces, economic climate are some of the domestic environment's controllable factors.
Which of the following is a controllable element for an international marketer?
Level of technology
Geography and infrastructure
Channels of distribution
Cultural forces
Competitive forces
Compared to the foreign environment, which of uncontrollable variables is least likely to affect a domestic marketer?
Political forces
Competitive structure
Economic climate
Cultural forces
Legal forces
_____ is an unconscious reference to one's own cultural values, experiences, and knowledge as a basis for decisions.
Xenocentrism 异族中心主义
Holism 整体主义
Self-reference criterion 自我参照标准
Regiocentric Orientation 地区中心主义
The GATT became part of the World Trade Organization in 1995 with the ratification of the Uruguay Round agreements.
Protection of an infant industry is recognized by economists as a valid argument in favor of protectionism.
Which of the following falls on the minus side of the U.S. balance of payments?
Payments to the United States for insurance
Payments of dividends and interest on investments abroad
Return on capital invested abroad
New foreign investments in the United States
Spending by American tourists overseas
The decisions taken by the World Trade Organization in solving trade disputes among members are binding ones.
Confucian philosophy, taught throughout Japan's history, emphasizes the basic virtue of loyalty to the country.
Altitude, humidity, and temperature extremes are climatic features that affect the uses and functions of products.
_____ is the study of the earth's surface, climate, continents, countries, peoples, industries, and resources.
Geophysics 地球物理学
Geography 地理学
Cartography 制图学
Remote sensing 遥感学
Professor Geert Hofstede argues that culture provides a guide for humans on how to think and behave.
For a marketer, one's own religion is most often the best guide to another's beliefs.
The Individualism/Collective Index refers to the preference for behavior that promotes one's self-interest.
Which of the following actions is important for marketers in order to be effective in a foreign market?
Learning to appreciate the intricacies of cultures different from their own
Ensuring that the promotions for the product are indifferent to social beliefs
Adhering to the prominent prejudices in one's own society
Being indifferent to the culture of the foreign market
Making the product relate to one's own religion