What was the primary reason Coca-Cola decided to develop New Coke?
To reduce production costs
Because blind taste tests showed people preferred Pepsi to Coke
To enter a new international market
Because of a shortage of original ingredients
According to the text, what was a key factor that Coca-Cola's market research failed to identify regarding New Coke?
Consumer preference for less sweet drinks
The high cost of new packaging
Legal issues with the new formula
The high level of brand loyalty to the original formula
What major methodological mistake did some analysts say Coca-Cola made in its blind tasting tests for New Coke?
They only tested the new formula against itself
They tested only children
They did not conduct any blind tests
Only a small fraction of the total testers actually tasted the final new formula
How did Coca-Cola aim to make New Coke different from the original formula?
Make it caffeine-free
Make it with natural sugars only
Make it sweeter and more like Pepsi
Make it less sweet and more carbonated
What was the outcome when New Coke was introduced to the market, according to the passage?
It sparked a successful lawsuit against Pepsi
It was only sold in limited markets initially
It faced a surprising lack of interest from consumers
It was an immediate and overwhelming success